Google Fixes Reduced Crawling Issue Affecting Some Websites

Zakiuddin Sadiq • 29 August 2025

On August 8, 2025, many SEOs and website owners noticed something unusual in their Google Search Console reports: a significant drop or fluctuation in crawl activity by Googlebot. This unexpected behavior sparked concerns across the SEO community, as consistent crawling is critical for ensuring that fresh content and site updates appear in Google Search results.


Now, Google has confirmed that the issue was on their end—and the good news is that it’s already been resolved.


What Happened?


According to reports from SEOs and webmasters, Googlebot appeared to be crawling some websites less frequently starting on August 8, 2025. The reduced activity caused speculation about whether there was a widespread bug or if it was site-specific.

On August 29, 2025, Google’s John Mueller acknowledged the issue, clarifying on both Bluesky and LinkedIn that it was a glitch from


Google’s side:

“This was an issue on our side, and is now resolved. It’ll catch back up automatically in the near future. Sorry for the crawl-blip! It was reduced / fluctuating crawling from our side, for some sites.”


Why It Matters for Site Owners


Crawling is the foundation of SEO. If Google doesn’t crawl your pages, they don’t get indexed—and if they aren’t indexed, they can’t rank.


This particular bug meant that:


  • New content may have taken longer to appear in search results.
  • Updated content might not have been recognized promptly.
  • Some sites experienced noticeable dips in crawl rate, while many others saw no impact at all.

The positive news is that the issue has been fixed. Google also confirmed that crawling activity will naturally return to normal levels without requiring any changes on your end.


What You Should Do


If you noticed unusual crawl activity in August, there’s no need to panic. Here are a few steps to stay proactive:


  1. Check Crawl Stats – In Google Search Console, go to Settings > Crawl Stats Report to monitor how often Googlebot is hitting your site.

  2. Review Indexing Reports – Confirm that your important pages are still indexed as expected.

  3. Continue Publishing – Keep publishing and updating content normally; crawling should normalize soon.

  4. Monitor Performance – If your crawling issues persist beyond the next few days, it could be a separate site-specific issue, not related to this bug.

Final Thoughts


While this “crawl-blip” caused anxiety for some site owners, Google’s transparency and quick fix are reassuring. It highlights the importance of regularly monitoring Search Console data so you can spot unusual patterns early.

For most websites, there’s nothing to worry about—the crawlers are back in action.


Credit:  This news was first reported by Search Engine Land and further discussed on the Search Engine Roundtable. You can read their original coverage here for more details.

by Zakiuddin Sadiq 27 January 2026
Is your Google Ads account ready for AI Max? Use this pre-test checklist to avoid wasted spend and unlock smarter conversion growth.
by Zakiuddin Sadiq 7 January 2026
Google launches one-click Google Tag Gateway integration via Google Cloud, making first-party tagging easier and more resilient to privacy changes.
by Zakiuddin Sadiq 15 September 2025
Google’s new pricing guide explains how sale annotations, automated discounts, and loyalty pricing build shopper trust and boost conversions in Shopping ads.
by Zakiuddin Sadiq 12 September 2025
Google Ads introduces Suggested Plans in Performance Planner, offering pre-built forecasts for Search, PMax, Shopping, and App campaigns. Learn how it works and why it matters.
by Zakiuddin Sadiq 6 September 2025
Google Ads has introduced new campaign filter checkboxes, allowing advertisers to select and compare multiple campaigns at once. Learn how this update saves time and improves efficiency.
by Zakiuddin Sadiq 3 September 2025
Discover Google Ads’ new feature: add business locations directly through Google Maps for faster, simpler location asset management in your campaigns.
by Zakiuddin Sadiq 30 August 2025
Google Ads introduces loyalty perks in ads and listings, helping retailers boost CTR, retention, and lifetime value. Sephora saw +20% CTR.
by Zakiuddin Sadiq 19 February 2025
Discover why SEO is crucial for Cincinnati businesses and explore proven strategies to boost your online presence, attract customers, and grow your brand.
by Zakiuddin Sadiq 13 February 2025
In today’s digital age, having a strong online presence is essential for any business. For businesses in Cincinnati, local SEO is the key to standing out in a competitive market.
by Eazi Business 13 February 2025
The new season is a great reason to make and keep resolutions. Whether it’s eating well or cleaning out the garage, here are some tips for making and keeping resolutions.