Google Ads Enhances Campaign Filters with New Checkboxes
Google Ads has rolled out a subtle yet powerful update to its advertiser console—new campaign filter checkboxes. This feature is designed to simplify campaign management, making it easier for advertisers to compare and control multiple campaigns at once.
What’s New?
Until now, advertisers could only select and view one campaign at a time, which often made performance comparisons or bulk actions time-consuming. With the new update, Google Ads now includes checkbox selectors that allow you to:
- Select multiple campaigns simultaneously
- Filter your view to only show the chosen campaigns
- Manage and compare performance side by side
What It Looks Like
The update was first spotted by Thomas Eccel, who shared a screenshot of the new checkboxes on LinkedIn. This small UI improvement gives advertisers a much smoother workflow when dealing with multiple active campaigns.
Why It Matters
This update may seem minor, but it’s a major time-saver for marketers. By allowing multiple campaign selections at once, advertisers can:
- Streamline reporting processes
- Quickly analyze cross-campaign performance
- Make bulk adjustments more efficiently
Ultimately, this feature makes Google Ads campaign management more intuitive and less repetitive—something performance marketers will appreciate.
Final Thoughts
Google’s consistent improvements to the advertiser console show a strong focus on usability and efficiency. Even subtle updates like this one can have a big impact on daily campaign management, saving advertisers time and improving workflow.
Credit: Search Engine Land
