Google Ads Adds Pre-Built Forecasts for Faster, Goal-Focused Planning
Introduction
Google Ads has rolled out a new feature designed to save advertisers time and help them make smarter, data-driven decisions. The platform has introduced Suggested Plans inside the Performance Planner tool, giving media buyers pre-built forecasting frameworks tailored to their goals. Instead of building scenarios from scratch, advertisers can now use these ready-made forecasts across Search, Performance Max, Shopping, and App campaigns.
Why This Matters
Traditionally, media buyers spend a significant amount of time manually creating forecasts to test campaign performance under different scenarios. This new feature reduces that friction by offering goal-focused, pre-structured plans based on your current campaign setup.
With Suggested Plans, you can expect:
- Optimized ROI: Each plan highlights the best potential returns.
- Campaign-Specific Plans: Tailored forecasts for Search, PMax, Shopping, and App campaigns.
- Smart Grouping & Forecasting: Campaigns are automatically grouped and simulated to predict the most impactful settings.
This ultimately helps advertisers spend less time setting up and more time optimizing results.
How It Works
To access Suggested Plans:
- Go to Tools > Planning > Performance Planner.
- Look for the suggested plans at the top of the page.
- Click See campaigns for details.
- Select Create Plan to generate the forecast.
Alternatively, you can skip directly to Create Plan from the card.
Limitations You Should Know
While this feature is powerful, Suggested Plans won’t always be available. That happens if:
- Your campaigns aren’t eligible for forecasting.
- Your setup is already fully optimized.
- You’re using portfolio bid strategies across accounts.
- Your account structure prevents grouping (for example, CSS restrictions in some regions).
So while this update makes forecasting easier, it won’t apply universally across every advertiser’s campaigns.
Bottom Line
Suggested Plans in Google Ads’ Performance Planner represent a significant step toward simplifying media buying workflows. By automating the initial forecasting process, Google helps advertisers move faster and stay goal-focused, provided their campaigns meet the eligibility requirements.
Credit: This update was first reported by PPC News Feed founder Hana Kobzová and covered by Search Engine Land.
